My Professional Background and Expertise

I have a proven background in executive leadership roles with major companies. I have vast experience in sales training, learning and development, talent acquisition and management, organizational development, and leadership coaching. I am passionate about understanding best practices, workforce trends, changes across industries, and best-in-class companies. The cornerstone of my career is determining how to incorporate these ideas into overall business strategies, processes, and solutions. I have expertise in custom marketing and Point-Of-Sale solutions.

I have reached an audience of over 1M+ through my public speaking, radio and tv appearances, book sales, and professional coaching. I have also been recognized as an Amazon Best-Selling Author for my book, Crash! Leading through the Wreckage: Using Personal Power to Transform Your Leadership.

In August 2022, I was elected as County Commissioner for District 6, Hickman County.

Political Work

County Commissioner - Hickman County, TN Aug 2022

Rutgers University Political Think Tank – Newark, NJ Nov 2016

South x South Lawn “A White House Festival of Ideas, Art and Action” - Washington, DC Oct 2016

White House Media and Entertainment Leaders Briefing – Washington, DC June 2016

Delta Days “March on Washington” – Washington, DC Aug 2013

Delta Sigma Theta Voter Registration Drives - Chicago, IL 2012

Our "Life In 3D" Talk Show shot in NYC

Professional Profile

HBO

Vice-President – Point of Sale Strategy and Education (2016-2019)

Spearheaded new development of comprehensive Point of Sale (POS) Strategy and Education department, overseeing brand and product training strategies and execution of POS Learning and Performance curriculum across print, video, and digital platforms for domestic network distribution.
Revitalized global brand training narrative using cutting-edge sales approaches and strategies.
Effectively shaped, built, and led a landmark international POS language research project with Luntz Global that ultimately became the foundation for departmental strategy.
Served as a consultative partner and supported thought leadership with executive leaders and learning stakeholders, advising on organizational effectiveness, change, and other cultural challenges facing the teams they supported.
Partnered with Learning Advisors to assist in developing local strategies that resonate with the unique needs of their teams.
Conducted needs and gap analysis, assessing current and desired state with departmental leadership and employees to help shape training programs and learning solutions for specialty areas and local operations.

Developed robust strategy and associated learning solutions and continuous education programs to support behavioral change and skill development for leaders, managers, sales ambassadors, and employees at all levels.
Joined consumer marketing and digital distribution departments to devise product knowledge training content for all brand enhancements and product offerings and extensions.
Designed and produced learning materials and resources, including Web content, facilitator and train-the-trainer guides, participant workbooks, job aides, tools/tips sheets, and promotional collateral that can be delivered via multiple channels, i.e., live instruction, interactive web-based, self-directed online/intranet, etc.
Evaluated all learning activities to determine the impact on business outcomes and revised activity based on insights gained.

Vice-President – Talent Acquisition (2014-2016)

Leveraged pioneering HR and talent management measures to support a growing need for a digitally-capable, inclusive, and multigenerational workforce.
Featured in the article “How to Get Hired At HBO” in Cosmopolitan Magazine’s September 2014 online issue.

Vice-President – Domestic Network Distribution (2011-2013)

Oversaw P&L for 3.5M HBO/Cinemax subscribers and $250M in annual revenue for Time Warner Cable account.
Identified and brought new revenue streams to market; proposed new pricing and packaging solutions in a multi-product landscape by calling on opportunities to influence content across multiple digital platforms.

Director – Domestic Network Distribution (2010-2011)

Managed P&L of 2.3M HBO/Cinemax subscribers and $175M in annual national account revenue for Verizon account.
Led sales performance improvements; attained 19% incremental subscriber growth on both brands during tenure.
Proved to be crucial in contributing to contract negotiations for new distribution and licensing agreements; secured advantageous positioning and re-packaging across both brands.

Director – Affiliate Sales (2006-2010)

Handled P&L for 1.7M HBO/Cinemax subscribers and $150M in annual revenue within the Midwest and New England for the Comcast North Central Division Account.
Achieved 7.3% incremental subscriber growth for both brands in 2006.
Acted as the company's public face and spokesperson at local premieres, screenings, exhibits, and promotional events to boost awareness of original programming, as well as foster positive community relations.

Account Manager – Affiliate Sales (2004-2006)

Founded productive partnerships with Comcast Midwest Division Account to drive HBO/Cinemax campaigns.
Marketed via direct mail, broadcast media, web, telemarketing, and point-of-sale efforts.
Covered 50% of account territory, 700K subs, as well as co-managed a $2M marketing budget in liaison with the Director; achieved 17% incremental HBO sub-growth in 2005.
Piloted a distinctive consumer field test to roll out Comcast's new Triple Play bundle and HBO's phone enhancement products in the Indianapolis market.

Account Executive – Affiliate Sales (2003-2004)

Tenaciously negotiated distribution contracts with top-level affiliate executives during new product rollouts for HBO On-Demand, HBO HD, multichannel, and incremental licensing agreements for small regional systems.
Crafted comprehensive affiliate sales and marketing campaigns to align with HBO/Cinemax subscriber growth goals.
Yielded 11% account growth (avg %), with account representing 30% of team revenues and a $300K marketing budget.

Other Past Roles

Sales Development Executive – Affiliate Sales, HBO, 1997-2002

Assistant Call Manager, Comcast, 1995-1997

Training Coordinator, Sprint Communications, 1990-1995

Fall TV Talk Show Host, “The Carla Moore Show” WMOT-TV, 1989

Public Relations Coordinator, Outlets Limited Mall, 1989

Education & Credentials

Master of Business Administration, Marketing Management, Keller Graduate School of Management (Honors),

Bachelor of Science, Communications-Advertising and PR, Middle Tennessee State University

Cable Executive Training, Cable Television and Marketing Association at Harvard University

Community Involvement

Time Warner Inc. Chairman’s Challenge Committee

Cable Television and Marketing Association

National Association for Multi-Ethnicity in Communications

Women in Cable and Telecommunications

Executive Leadership Council

National Black MBA Association

Delta Sigma Theta Sorority, Inc.